Content DNA.
Every piece of content is built up of thousands of traits. Copley links each one to the deals it helped close and builds a living graph of what works for your buyers. Every ad and landing page you run makes it smarter, and it will even surface the winners you’d never have thought to test.
Take any ad apart.
An ad is a combination of traits. Copley labels every one, from the first line to the last frame, so you know what’s working and what to test next.
Traits are the foundation.
Every trait Copley reads goes into the Traits Graph, linked to the deals it helped close and the traits it won alongside. Your program starts from all of it, in every format you run.
What wins on LinkedIn may win elsewhere, or after a quick tune.
Scored by closed-won, not clicks, by channel and by audience.
Every test adds traits and sharpens the old ones.
Trait analysis, at a glance.
Every trait Copley finds, plotted by click-through and spend. The winners stand out, and so do the traits eating budget without earning it.
Every trait by CTR and spend. Hover a dot to see its ads.
Trait performance dashboard.
All of your traits in one place, with whatever filter you can think of: category, asset type, conversion metric, audience, and more.